The Role
The App Agency works with influencers and creators at the intersection of technology and culture. We're looking for a Junior Performance Coach to join our team full-time — someone who can bring psychological rigour to how we support our creator partners and how we operate internally as a business.
Responsibilities
- Build relationships with influencer and creator partners to understand their professional motivations, blockers, and goals
- Design and deliver one-to-one coaching sessions focused on decision-making, performance, and personal development
- Develop structured frameworks to help creators align their content, business decisions, and long-term direction
- Advise the internal team on decision-making processes, communication patterns, and organisational behaviour
- Identify psychological patterns affecting creator and team performance and propose targeted interventions
- Work cross-functionally with the product and partnerships teams to integrate coaching insights into how we build
Requirements
- BSc or MSc in Psychology or a closely related discipline
- Understanding of behavioural psychology, motivation theory, and coaching methodologies
- Excellent interpersonal skills — confident in one-to-one and group settings
- Ability to translate academic knowledge into practical, actionable frameworks
- Comfortable operating in a fast-moving, early-stage environment with limited structure
- Genuine interest in the creator economy, digital culture, and technology
Nice to Have
- Coaching certification (ICF, EMCC, or equivalent)
- Experience working with high-performance individuals or creative professionals
- Personal interest or following in the influencer or content creator space